Your plan
SwarmSystem · Website Rebuild Proposal

Same pages. Same catalog. Easier to browse and quote.

Prepared for Abigail at Cui Liu Rentals. Murray, KY.

IN SHORT
Overview · What this is

The whole refresh, on one screen.

A plan to refresh the Cui Liu Rentals website. It keeps the pages you listed, your Goodshuffle catalog and your 30 blog posts, and rebuilds what sits under them.

$8,500
The whole site, one price
$4,250
Half to start, a quarter when you approve the design, a quarter at launch.
6 to 8 weeks
From kickoff to live

What you asked for

  • A fresh look and fresh words on the site.
  • A site that is easier to move through.
  • A smoother Goodshuffle catalog and quote flow.
  • A phone version that is easy to use.
  • Two new pages, Events and Staging, and three pages off.

What we recommend

Keep every page on your list and rebuild the base under it. One new design, new words on every page, a catalog and quote flow that runs through Goodshuffle, and a site built for the phone first.

Everything under this is the working. What you wrote, what we found, every page and what happens to it, and the money line by line.

CHECKED
Step 1 · Checking your pages

We counted every page. All 12 of them.

Pages on your site today
12
Every one of them read, not sampled.
Kept and carried over
9
Their addresses come with them, so nothing Google already trusts is lost.
Coming off the site
3
Listed one by one below, with where each address lands instead.
Written from scratch
2
Pages you do not have today.

Counted off your own sitemap, page by page.

FIXABLE
Step 2 · What's holding it back

5 things we found. All of them fixable.

What we foundSee it
Your furniture loads by script, after the page opens
All Furniture, Seating, Tables and Bars & Display each pull the catalog in after the page loads. AI tools like ChatGPT read the raw page and do not run scripts, so to them these pages are close to empty. Checked October 19: the raw All Furniture page holds none of its 160 pieces. They show up only once the script runs.
/all-furniture/
The phone link in your header has a long dash in the number
The tap to call link reads tel:(270)752–0288, with a long dash where a plain hyphen goes. A tap to call link should hold plain digits. It is in the header on every page. Read from the live page code, October 19.
/
The FAQs link opens the top of your home page, not the questions
The menu link goes to /?#faqs. Your home page has a FAQS section, but nothing on the page carries that name, so the link stops at the top. Followed in a browser, October 19.
/?#faqs
The Loyalty Program page gives an email address that cannot get mail
It lists info@cuiliudesign.com, with no s after design. That domain does not exist today, so it has no mail server. Your own email is at cuiliudesigns.com. Looked up October 19.
/loyalty-program/
On a phone, a sign up box covers the home page
At phone width, a Let's Connect box opens over the home page within seconds and covers about half the screen. Seen in a phone sized browser, October 19.
/

Every one of these is on your site right now. The links open it.

IN SCOPE
Step 3 · Built around your goals

Your emails, turned into scope.

What you wroteWhat we are doing about it
"I'm looking at starting a website refresh project soon for Cui Liu Rentals."
Your email of October 5.
This plan is that refresh. Your page list, your catalog and your 30 posts all stay. The look, the words and the base under them are what change.
"We would be looking to refresh visual and verbal content, improve website flow, and improve GSP integration flow."
Your email of October 8.
One new design, shaped with you over three rounds of changes, and new words on every page from your photos and your voice. A menu built around your page list, with a clear path from every page to the catalog and a quote. Your Goodshuffle catalog, wishlist, dates and quote request styled to your brand, so a quote lands in Goodshuffle with no double entry.
"We would also like to make improvements to the phone version to make it more user friendly."
Your email of October 8.
Built for the phone first. Every page is checked at phone width before it goes live.
"Thinking about it more we do have two pages I'd like us to build and a few we can remove."
Your email of October 8.
Events and Staging are built new. We set what goes on them with you at kickoff. Seating, Tables and Bars & Display come off. Their furniture shows in All Furniture and the Catalog, and each old address forwards to its new home.

Your words, not ours. Copied from your emails exactly as you wrote them.

ONE PRICE
Step 5 · The short version

One price for the whole refresh. Paid in three parts.

$8,500
The whole site, one price
11 pages, written and built, on your own domain
$4,250
To start
Half to start, a quarter when you approve the design, a quarter at launch.

How it is paid

PaymentAmountWhen
To start$4,250When you say yes
Design approved$2,125When you approve the design
Launch$2,125The day the site goes live

3 rounds of changes are included.

What happens when you say yes

  1. You pay the deposit on this page.
  2. We send a kickoff invite and the short list of what we need.
  3. We start the design once access and photos are in.

Pay the deposit, $4,250, and we start

Card or bank transfer, through Stripe. Paying accepts the plan and the price on this page. A countersigned copy is available if you want one.

Your card is kept on file for the payments that follow, each charged on the schedule above, and for anything you agree to after that. Nothing else is ever charged without you saying so first, and you can take the card off at any time.

This price holds until November 18, 2026.

ACCOUNTED
Step 6 · Every page, accounted for

Your 11 pages, and the 3 coming off.

PageAddressWhat happens
Home, fully revisedhttps://cuiliurentals.com/REWRITE
About Us, refreshedhttps://cuiliurentals.com/about-us/REWRITE
Events, newnew pageNEW
Staging, newnew pageNEW
Catalog, refreshedhttps://cuiliurentals.com/catalog/REWRITE
All Furniture, refreshedhttps://cuiliurentals.com/all-furniture/REWRITE
Loyalty Program, refreshedhttps://cuiliurentals.com/loyalty-program/REWRITE
Blog, with all 30 posts carried overhttps://cuiliurentals.com/blog/PORT
Contacthttps://cuiliurentals.com/contact/PORT
Terms & Conditionshttps://cuiliurentals.com/terms-conditions/PORT
Privacy Policyhttps://cuiliurentals.com/privacy-policy/PORT
Seating, now inside All Furniturehttps://cuiliurentals.com/seating/RETIRE
Tables, now inside All Furniturehttps://cuiliurentals.com/tables/RETIRE
Bars & Display, now inside All Furniturehttps://cuiliurentals.com/bars-display/RETIRE

Nothing is unaccounted for. If it is not on this list, we are not building it.

ITEMISED
Step 6b · Where the money goes

Where the money goes. All of it.

Discovery and setup
Kickoff, your brand and voice, page plan sign off, access.
$340
Design and build of your existing pages
One design, shaped through three rounds, on Home, About Us, Catalog, All Furniture, Loyalty Program, Blog, Contact, Terms and Privacy.
$2,600
Events and Staging, the two new pages
What goes on them is set with you at kickoff.
$600
Copywriting
New words on every page, in your voice.
$1,000
Goodshuffle flow
Catalog, wishlist, dates and quote request through Goodshuffle Pro's own web parts, styled to your brand. Tested end to end until a quote lands in Goodshuffle.
$1,400
AI readiness layer
Structured data, the same business details everywhere online, an llms.txt map, an AI crawler allowlist, fast indexing, a before and after AI report, and your Google Business Profile set up for AI once you grant access.
$1,200
Analytics and tracking
GA4, Search Console and Tag Manager, with wishlist and quote requests tracked.
$340
Migration and launch
All 30 posts moved, every old address forwarded, checks on phone and desktop.
$850
Handoff and training
A walkthrough and a how-to video for making edits.
$170

Every hour we bill is on this page. There is no line called miscellaneous.

INCLUDED
Step 6c · What comes with the partnership

What comes with it. And what stays yours.

One design, never an A and a B. You show us sites you like, we build the look and feel from them on your real pages, and we shape it together from there.

Three full rounds of changes are included, each at a set point in the build:

  1. After the first design: the look and feel, so we get the direction right before the rest is built.
  2. After the whole website is built: all of your feedback on every page, in one list.
  3. After those changes: the final tweaks before it goes live.

Each round is one list of everything you want changed, so nothing gets lost between emails.

You own the site. Leave any time: we hand you the full site files and a one-page moving guide, and your domain never leaves your account.

We build the site with AI. That is how a site this size gets done in weeks. The tools stay yours to use after launch: ask for a change in plain words and it gets made. No WordPress dashboard, and no plugins to update.

PLANNED
Step 7 · The move, without the horror story

The move, with your domain in your hands.

Your current site stays up the whole time. The new one is built beside it, and it goes live only once you have seen it and said go. At launch we send you the one record that switches your domain over, and you, or whoever runs your domain, sets it.

3 pages come off the site. Their addresses do not go dark. Each one forwards to the page that replaces it, so anybody who saved a link, and Google, still land somewhere real.

TodayWhere it lands
https://cuiliurentals.com/Home, fully revised
https://cuiliurentals.com/about-us/About Us, refreshed
https://cuiliurentals.com/catalog/Catalog, refreshed
https://cuiliurentals.com/all-furniture/All Furniture, refreshed
https://cuiliurentals.com/loyalty-program/Loyalty Program, refreshed
https://cuiliurentals.com/blog/Blog, with all 30 posts carried over
https://cuiliurentals.com/contact/Contact
https://cuiliurentals.com/terms-conditions/Terms & Conditions
https://cuiliurentals.com/privacy-policy/Privacy Policy
https://cuiliurentals.com/seating/Forwards to All Furniture
https://cuiliurentals.com/tables/Forwards to All Furniture
https://cuiliurentals.com/bars-display/Forwards to All Furniture

Every address you have today lands somewhere. None of them are left to 404.

ANSWERED
You asked

Is this a new build or a refresh?

Both, and the part you see is the refresh. You keep every page you listed, your Goodshuffle catalog, your 30 blog posts at the addresses they have today, and your loyalty program.

What changes is under the hood. There is no WordPress and there are no plugins to keep updated. The pages are built so Google and AI tools can read them. When you want a change, you ask for it in plain words instead of digging through a dashboard. That is what Justin meant on October 5 by building agentically.

You can see the same approach live at celebraterentals.com. Celebrate Event Rentals is another rental company on Goodshuffle Pro, and we rebuilt their site this way.

From our emails of October 5 and October 8.

ANSWERED
You asked

What do you need from me?

Less than you might think. Here is the whole list, and we walk you through each one at kickoff.

  1. Admin access to Goodshuffle Pro, on a plan that allows the website integration, and your Public Browser Key.
  2. Your photos, or a yes to use the ones on your site and social pages today.
  3. What you want on the Events and Staging pages, in your own words.
  4. Access to your Google Business Profile.
  5. Your notes inside each of the three rounds of changes.
  6. One record set on your domain at launch. We send it, and you or whoever runs your domain adds it.

You asked this in your email of October 5.

DECLINED
What we are not doing

What is not in this price.

A new logo or brand design. New photography. A custom rebuild of your catalog outside Goodshuffle, or a Goodshuffle data sync. Buying a domain. Ongoing search work after launch is a separate talk we have once you have seen the site.

SCHEDULED
Step 8 · Timeline and terms

Six to eight weeks. You approve every step.

WhenWhat happensYou
Week 1Kickoff. We collect access, photos and your notes for Events and Staging, and confirm the menu.Send access and photos
Weeks 2 to 3The first design, on your real Home page. Round 1 of changes on the look and feel.Round 1 notes, then approve the design
Weeks 3 to 5Every page built and written. Goodshuffle catalog, wishlist and quote request wired in and tested.Send a test quote with us
Weeks 5 to 6Round 2 on the whole built site. The 30 posts moved. Redirects mapped. Tracking set up.Round 2 notes, one list
Weeks 7 to 8Round 3, final tweaks. Checks on phone and desktop. Launch, then a walkthrough and a how-to video.Set one domain record and say go
NOT YET
Step 8b · After it is live

After it is live. Hosting is the only bill.

You are approving a website today and nothing else. There is no monthly plan on this page. After it is live, the only charge is hosting, shown below. Once it is live there is ongoing work that keeps it moving: new pages, your Google listing worked every month, and new articles added to the blog you already have. That is a separate conversation, and we have it after you have seen the site rather than before. If you never want any of it, the site is still yours and it still works.

Hosting is $49 a month, and it runs on our servers. The site and its files are yours, and your domain stays in your name where it belongs.

Month to month, and you can stop any time. 14 days notice and it ends. No year to sign and no penalty for leaving. We would rather earn the next month than hold you to it.

YOURS
Step 9 · How we work

You own all of it. Leaving is easy.

Your domain stays in your account the whole time. At launch we send you one record to set. You, or whoever runs your domain, adds it. We never touch your DNS.

How you judge us at day 90. Every one of these is inside our control, which is why we are willing to be held to them.
  • Every page on your list is live and reachable
  • Every old address forwards to a live page
  • A quote request sent from the site lands in Goodshuffle
  • Wishlist and quote requests show up in your Google Analytics

We will not promise you a number of quote requests by a date. On a new site, that would be a guess.

READY
The part we want you to notice

Ready when you are.

Pay the deposit, $4,250, and we start

Card or bank transfer, through Stripe. Paying accepts the plan and the price on this page. A countersigned copy is available if you want one.

Your card is kept on file for the payments that follow, each charged on the schedule above, and for anything you agree to after that. Nothing else is ever charged without you saying so first, and you can take the card off at any time.

Nothing happens and nothing is owed. The five things we found are yours to fix either way.